The best creative tactics should be proposed in order to convey your messages and achieve campaign objectives. Vandad ad agency creates the advertising concepts and a variety of ATL and BTL advertising options, e.g. billboards, TV, internet, events or presentations, website, collateral (posters, stickers, and brochures). We recommend a strategy of media activity for your campaign. Working from your brief the planning process involves analyzing the audience objectives and balancing the reach, frequency, and costs of media options to deliver a detailed media plan that maximizes advertising exposure and impact. Planning should demonstrate a coordinated approach to different media and illustrate the thinking behind the proposed approach.